The teeth are not just tools for biting, eating and talking. Healthy and beautiful teeth signal the environment health, well-being, strength and attractiveness. This is why many people are willing to invest a lot of money in the beauty of their teeth.
If treatment is not for medical reasons, but for the sake of beauty, it is called Esthetic Dentistry. In Switzerland, especially the caries damage due to good prophylaxis declined sharply. If this is not directly reflected in declining sales of dental practices, among other things because aesthetic dentistry is becoming increasingly important.